Creatine Powder for CPG Brands: Benefits, Trends, and Why It Belongs in Your Portfolio

Creatine’s surge into mainstream wellness, particularly in powder form, is backed by strong clinical research and rising consumer demand. For CPG brand owners, this presents a timely opportunity to expand into a fast-growing, science-backed category. Market Trends: The Creatine Boom in CPG The creatine supplements market reached $1.1 billion in 2024 and is projected to […]

April 2025 Supplement Tariff Summary

April 15 Update: A 10% universal tariff applies to imports from non-exempt countries. While reciprocal tariffs ranging from 11% to 50% were scheduled to take effect on April 9, 2025, a 90-day pause has been implemented for most countries, excluding China. Consequently, these countries remain subject to the 10% universal tariff during this period. Notably, […]