After nearly two years of regulatory uncertainty, NMN (nicotinamide mononucleotide) is officially back as a dietary supplement under FDA oversight.
What Is NMN?
NMN is a direct precursor to NAD⁺ (nicotinamide adenine dinucleotide), a molecule essential for energy production, DNA repair, and cellular communication. As NAD⁺ levels naturally decline with age, supporting the body’s ability to restore them has become a cornerstone of modern longevity and performance formulas.
Jacob Fishback, VP Business Development, explains:
“It is a true precursor to NAD. It’s all about healthy aging, DNA repair, mitochondrial function – everything that keeps the body performing like it should.”
For formulators, NMN represents one of the few clinically validated ingredients that ties directly into energy metabolism and cellular renewal — making it a natural fit for men’s health, sports nutrition, and anti-aging products.
Supply Chain
Following its reinstatement, global NMN supply chains have stabilized. WB Blends has verified multiple vendors with inventory available today.
Landon Penrod, SVP Supply chain, notes:
“We currently have vendors that have product in stock. Tariff is built in — so teams can quote and move quickly without worrying about hidden import costs.”
That stability allows brands to reintroduce or reformulate NMN SKUs with predictable lead times and clean labeling compliance.
Why It Matters for Brands
With NMN’s regulatory status clarified, formulators can again highlight its role in supporting mitochondrial health, stamina, and cognitive resilience all major consumer drivers in the longevity and wellness markets.
For WB Blends partners, NMN’s return opens the door to differentiated formulations that combine NAD⁺ support with complementary actives such as resveratrol, pterostilbene, or creatine, allowing brands to capture renewed momentum in one of the fastest-growing segments in nutrition.
