Jacob Fishback serves as Vice President of Business Development at WB Blends, bringing 10 years of experience in the dietary supplement industry. His career began in sports nutrition retail before launching his own supplement brand and later transitioning into contract manufacturing, where he developed expertise across account management, sales, product development, and business growth.
At WB Blends, Jacob focuses on developing new partnerships, sales, team development, and process improvement. He is passionate about helping customers scale their businesses while also supporting the professional growth of those around him. He especially enjoys product development and finding opportunities for both brands and colleagues to succeed.
Outside of work, Jacob enjoys movies, great food, traveling, and working out. He credits much of his professional and personal growth to his wife and considers his success a team effort they have shared from the beginning.
What Jacob values most about WB Blends is its collaborative, low-ego culture. He appreciates a team that is willing to listen, learn, and continuously improve while genuinely caring about employees and partners. For Jacob, doing the work, keeping promises, and helping others succeed are what make WB Blends stand apart.
Connect with the WB Blends team to discuss formulation, manufacturing, fulfillment, or long-term production partnerships.
