Privacy Policy
Effective Date: August 5, 2026
Western Botanicals FL, LLC (doing business as “WB Blends,” “we,” “us,” or “our”) operates the website wbblends.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect information in connection with visitors to the Site, and describes your rights and choices with respect to that information.
By using or accessing the Site, you agree to the collection and use of information in accordance with this Privacy Policy.
1. What Information We Collect
We collect the following categories of information:
1.1 Personal Information You Provide
When you submit a contact or lead inquiry (e.g. via our “Contact Us” form, request for a quote, or email link), we may collect:
- Name
- Email address
- Phone number
- Company name, job title or role
- Any message or comments you include
You are not required to provide any personal information to browse the Site, but to the extent you wish to contact us or request more information, we will need certain contact details.
1.2 Automatically Collected Information / Analytics
When you interact with our Site, we and third-party analytics providers collect certain technical and usage information automatically, including:
- IP address
- Browser type and version
- Operating system
- Referring URLs / source
- Pages visited, time spent on pages, scroll behavior
- Clicks, interactions, session length
- Device identifiers and other device metadata
We use Google Analytics (or other analytics services) to collect this data. We use the data in aggregate (or in anonymized or pseudonymized form) to analyze Site usage, improve our Site, detect trends and errors, and optimize performance.
1.3 Cookies and Similar Technologies
We (and our service providers) use cookies, web beacons, and similar tracking technologies to collect and store usage information. You can control cookies via your browser settings; but if you disable or refuse cookies, parts of the Site may not function properly.
2. How We Use the Information
We use the collected information for the following purposes:
- To respond to your inquiries, requests, or contact form submissions
- To manage, maintain, and improve our website (e.g. performance monitoring, debugging, optimization)
- To understand how users interact with the Site and optimize user experience
- To analyze trends and aggregate usage data
- To comply with legal obligations, enforce our policies, or protect rights, property, or safety
We do not currently use your information for direct marketing, profiling, or targeted advertisement.
3. Disclosure of Information / Third-Party Sharing
We may share or disclose your information in the following circumstances:
- Service Providers & Vendors. We engage third-party service providers (e.g. analytics, hosting, email infrastructure, CRM systems) to perform functions on our behalf. These providers will have access only to the information they need to perform their functions and are contractually obligated to keep your data confidential and secure.
- Legal Requirements & Protection. We may disclose personal information to comply with legal obligations (e.g. court orders, subpoenas), to respond to lawful requests by government or regulatory authorities, or to enforce our agreements or protect rights, property, or safety.
- Aggregate / Anonymized Data. We may share aggregated, de-identified, or anonymized information that cannot reasonably be used to identify you, for internal business analysis or external reporting.
We do not sell or rent your personal information to third parties for their marketing use.
4. Data Retention
We will retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law, regulation, or for legitimate business purposes (e.g. to respond to legal claims, audits, compliance). Usage data and analytics may be retained in anonymized or aggregated form indefinitely.
5. Data Security & Governance
We take reasonable administrative, technical, and physical measures to protect the security, integrity, and confidentiality of the personal information we process. These may include:
- Encryption (in transit, at rest) where appropriate
- Secure access controls (authentication, role-based access)
- Regular security assessments, vulnerability scans, and audits
- Vendor and third-party risk assessments and contractual safeguards
- Internal policies and employee training on data protection and privacy
6. Your Rights & Choices
Depending on your jurisdiction, you may have certain rights regarding your personal information, including:
- Right to access or obtain a copy of your personal data
- Right to rectify or correct inaccurate or incomplete data
- Right to request deletion (“right to be forgotten”), subject to legal exceptions
- Right to restrict or object to certain processing
- Right to data portability (to the extent technically feasible)
- Right to withdraw consent (where processing is based on consent)
- Right to lodge a complaint with a data protection authority
To exercise any of these rights, please contact us (see Section 8). We may require verification before fulfilling requests. In some cases, we may decline or limit requests to the extent permitted by law (e.g. legal retention obligations, defense of legal claims).
7. Children & Minors
Our Site is intended for use by adults or business users. We do not knowingly collect or solicit personal information from minors under the age of 16. If we learn we have collected personal information from a minor without parental consent, we will take reasonable steps to delete such information.
8. Contact & Privacy Officer
If you have any questions, concerns, or wish to exercise your privacy rights, you may contact:
Western Botanicals FL, LLC
Email: privacy@wbblends.com
Address: 585 W 1000 N, Spanish Fork, UT 84660, United States
Please use subject line “Privacy Request” if contacting via email.
9. Changes to This Policy
We may update this Privacy Policy from time to time. The “Effective Date” above will be revised accordingly. We encourage you to check this page periodically for changes. If changes are material, we may provide notice via the Site or other means
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